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Imagine outfits that feel like stepping into an eclectic Italian café, a dreamy French patisserie, or a colourful Indian mithai shop. Now imagine wearing that feeling — yep, that’s what we do. We know you try to avoid that extra gulab jamun or the third cookie. But when it comes to wearing them? Indulge away. Our clothes are playful, feel-good, and always come with a quirky twist.
At its heart, Sweet Cult is about celebrating your inner child and dressing for joy. Each piece is designed to be as comforting and delightful as your favourite dessert. The final magic happens in the hands of our skilled artisans, who handcraft every piece with love.
Your clothes can tell your story. Whether it’s a cherished memory with someone you love, a mischievous pet moment, travel memories, or a slice of life that makes you smile — we turn those sweet moments into wearable art through custom prints, delicate embroidery, or hand-painted details.
And if it brings a little joy, a little giggle, and a whole lot of you, then we’ve done our job.
Hey, I’m Purvii — a commerce grad from Mithibai College and an M.Design alum from NIFT (National Institute of Fashion Technology), Mumbai.
I grew up in a Marwari family in Jaipur, surrounded by vibrant colours, festive chaos, culture, and an enduring love for food, especially sweets. Those early memories, like anything sugar-dusted and nostalgia-filled, have stuck with me ever since.
When I moved to Mumbai, there was a shift in landscape, pace, and perspective. The artsy streets, trendy cafes, dessert nooks, and a fusion of cultures offered me a fresh lens to explore and express.
Whether it's a candy shop, a traditional sweet store, a heritage café, or a bakery with a story, these spaces evoke a sense of belonging, a creative spark, and that sense of home-but-different.
Sweet Cult is my way of bringing together these two worlds — the rooted and the free-spirited, the nostalgic and the now, the classic and the contemporary. I’ve always been on the lookout for not-so-basic everyday clothing — pieces that feel playful, full of personality, and genuinely fun to wear. So here I am, designing what I couldn’t find.
~ With Love 🧡